Basic terms


A unique visitor of the site, either anonymous or registered

Mixpanel will connect logged out to logged in users once possible


A group of users defined by some common property or set of properties

Mixpanel will continuously update a cohort as new users enter or leave


A single action taken by a user in any of our apps

Most of these are defined by us and fired at certain points in our codebase

Some are fired automatically by Mixpanel


A piece of data passed along with an event

Mixpanel automatically associates many properties with each event

We can customize additional properties as needed


A graph of one or multiple events, filtered and grouped by the properties or cohorts of your choosing

Like cohorts, these are self-updating, so you can create a report and watch it change over time


A group of reports